Building Franchisee-Centric Brands w/ @Jeff Dudan

Today, Erik is joined by Homefront Brands Chairman and CEO @Jeff Dudan.

Jeff is a franchise executive and founder of AdvantaClean, a national restoration and remediation business with 240 locations in 37 states, which was acquired in January of 2019.

Erik and Jeff provide practical advice for franchisees, emerging and established franchisors, and franchise buyers.

The pair talk about risk and the differences between retail and service brands–something franchisors are typically hesitant to discuss.

They also talk about territories–how many franchisors should have and what size they should be.

Enjoy today’s episode of Franchise Secrets!

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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you’re a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.



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