Franchise Best Practices from American Association Of Franchisees & Dealers Founder (2022)



The American Association of Franchisors and Distributors (AAFD) looks at franchising best practices for 2022. In this interview with Robert Purvin, author of “The Franchise Fraud,” Purvin discusses what makes a franchise system successful, and offers advice to prospective franchisees.

Amazon link for “The Franchise Fraud” book:

Visit the AAFD Website (American Association of Franchisees & Dealers):

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00:00 Introduction
00:55 Q&A – How did you enter the franchise space?
02:21 Q&A – What made you switch from being on the franchisor side to representing franchisees?
03:24 International Franchise Association
04:35 Q&A – What were the key findings in your book “The Franchise Fraud”?
10:35 Robert Purvin’s Book Premise
11:05 Q&A – What was the impact of the publication of “The Franchise Fraud”?
18:16 Q&A – Do you see there being less founder-led organizations and more ones that are publicly traded in the future?
26:39 Q&A – Do you see the franchisees having nice profitability in the bottom line for the Homecare industry?
29:32 Rights to Sell a Franchise
31:23 Q&A – How did you come up with the idea of having chapters per franchise?
35:16 Q&A – What are a couple of simple steps that franchisors can incorporate to have a better culture across their franchise system?
47:41 Q&A – Any tips for franchisees that are interested in forming an independent organization?
49:05 Q&A – Is there usually one franchisee that takes the lead and then brings other franchisees?
49:57 Conclusion

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